I think its safe to say there has been a massive growth in the popularity of social media. Facebook hit students but grew out to the whole nations. Now its all about twitter, with celebrities having accounts and thousands of followers to go with them.
I even noticed recently there are twitter accounts that have been “verified” – yes don’t forget as with anything good is the bad – people setting up similar spoof / fake social accounts.
It doesn’t just stop there though does it? There are literally hundreds of social media types, everything from socialising – online and on your phone – from more professional tools like LinkedIn.
It has grown so big marketing companies use these tools – its often dubbed as social media optimisation (SMO).
